An internship at Iris Ohyama

An interesting internship at Iris Ohyama
First I will introduce myself. My name is Jorn Sprangers, I live in Dongen. And I started at Studio T in 2010. The first part of the year contents 10 weeks of college. After those 10 weeks the internship period started.

For me this means 10 weeks of working at Iris Ohyama at the marketing department. This department contents 2 women en 1 man, ME! The main language to communicate with each other is English. But some people also speak Japanese, Polish, Dutch, German or French too. Why is that?
1. Because Iris Ohyama is started in April 1958 in Japan.  
2. Because Iris Tilburg is the only Iris location in Europe and is responsible for the whole European market. So people from all over Europe are working at Iris Tilburg.

What is Iris Ohyama actually? Iris Ohyama makes plastic articles like boxes, chests, waste  buckets and laundry baskets. The company started with producing boxes only, but after a few years Iris Ohyama started to bring their assortment to a bigger size. A new product line of Iris is a pet line. In Japan they know these products for a few years now. They started with the pet line in Europe in 2010. You might see some influence of Japanese uses in the products because they are a little bit different compared to European standards. Like a maxi cosi  for dogs, or a castle for cats. But they noticed these different products are very popular in France.

For the marketing Iris Europe knows a few big competitors, like the German Curver and Rotho, the Italian Totarelli and K.I.S. All these companies have a basic line which is very similar to each other. But each company has its own accents and design. And a special line as well. 

My job is to do a competitor research, this means a  big research of all products and prices of the competitors. I have to get my information from shops, magazines etc. After I know all the products and prices I have to make an overview in Excel . My second job was to make a magazine of Iris for the employees, so they stay up to date about the production process and organization of Iris. These are my main jobs, but I have to help my college’s if I can so I can so each day is different from another.

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